Recent Episodes

 

Dwight Furrow, the author of American Foodie: Taste, Art, and the Cultural Revolution, talks about the philosophy of food. We discuss everything the impact of everything from automobile to Alice Waters to the Slow Food movement have shaped the way Americans think about food.
 
 
 
 

 

Inbal Baum, the Founder of Delicious Israel, joins us to talk about where foodies should eat when they travel to her country.

• Shakshouka is a popular dish in Israel
• Israeli Breakfast is a distinct and important meal
• The modern cherry tomato has roots in Israel
• Tel Aviv and Jerusalem top the list of cities you should visit
• Beach season runs from April to October
• Rosh Hashana is a great time to visit Israel
• When you visit Tel Aviv, go to the Carmel Market, the Levinsky Market
• Try the date syrup, Silan

 

 

Food for Thought

• Q: After pita bread, what is the most common food used to “wipe” humus?
• A: Raw onion.

 
 

Out of the Frying Pan

• Favorite Spot for Outdoor Dining: Milgo & Milbar
• Favorite Place to Buy Spices: Cafe Arma in Levinsky Market
• Herbs to Try: Za’atar and Hawaij (in Yemenite Coffee)
• Favorite Winery: Sphera
• Favorite Place for Dessert: The Malabia
• Favorite Food Experience for Kids: Max Brenner
• Chef to Watch: Eyal Shani
• Dish to Try at Different Places: Shakshouka and sabich

Bennet Jacobstein, author of The Joy of Ballpark Food: From Hot Dogs to Haute Cuisine, talks to us about what foodies can find at different baseball stadiums around the country.

• Hot dogs and sausages are not the same thing.
• The quality of ballpark food was elevated in the 90s as new stadiums were built and food television shows took off.
• Stadiums have highlighted regional foods.
• Gordon Biersch‘s founder Dan Gordon introduced garlic fries at Candlestick Park in 1994.
• The song “Take Me Out to the Ballgame” was written in 1908.
• The Yankees replaced Cracker Jacks at one point, but brought it back after a public outcry.
• 

  San Francisco Giant Gordon Biersch Garlic Fries

  Veggie Happy spearheaded the movement to get veggie dogs sold at ballpark stadiums.

• Andrew Zimmern has a stand in the Minnesota ballpark.
• Rocky Mountain Oysters are bull testicles.
• “The Big Six” are the food companies that service the major ballparks.
• As you go from ballpark to ballpark, try the hot dogs at each to see how they’re done differently.
• Proceeds from Bennett’s book go to Second Harvest Food Bank.

 

Food for Thought

• Q: In what year were Cracker Jacks first served at a baseball game?
• A: 1896 in Atlantic City.

 

Out of the Frying Pan

Here’s what Bennet recommends you try at each ballpark:

• Yankees Stadium in New York City: Chicken and Waffles.
• Fenway Park in Boston: Lobster Roll and a cuban sandwich.
• Wrigley Field in Chicago: Chicago-style hot dog with Vienna beef.
• Turner Field in Atlanta: Boiled peanuts.
• Marlins Park in Miami: Cuban dishes.
• Safeco Field in Seattle: The Ivar’s hot dog (with fish) and cream cheese hot dog.
• Nationals Park in Washington D.C.: A cauliflower hot dog and presidential cupcakes.
• 

  Chicago White Sox Chicago-Style Hot Dog

  Busch Stadium in St. Louis: The BBQ.

• Dodger Stadium in Los Angeles: Tommy Lasorda Spumoni ice cream.
• AT&T Park in San Francisco: Crab salad, lamb sausages, and Gordon Biersch garlic fries.

Try a Food Tour

More in this Country

 
Subscribe or leave a review in iTunes.
 

In this episode of the Find Dining Podcast, Erik Wolf, the Founder of the World Food Travel Association, joins us to talk about the upcoming Foodworx Conference in Portland, Oregon. We discuss  the state of the food tourism industry, the difference between diners and cooks, and psycho-culinary profiles.

• Check out the Foodworx Conference on February 4, 2014
• The WFTA also hosted the 2013 World Food Travel Summit in Sweden
• Chipotle is one of the big businesses sourcing ingredients locally
• Foodworx is held at the Gerding Theater at the Armory in Portland’s Pearl District
• Deirdre Campbell from the Tartan Group will introduce the conference
• Dana Gunders from the Natural Resources Defense Council will speak
• Tommy Habetz of Bunk’s Sandwiches will speak
• See talks from last year’s Foodworx Conference
• David Howitt of the Meriweather Group will speak
• Everybody loves Chef Lisa Schroeder of Mother’s Bistro & Bar

(Photos are of the World Food Travel Summit in Sweden)

 

Food for Thought:

• Q: What percentage of foodies identify themselves as “gourmet”?
• A: 8.1%
  

Out of the Frying Pan Picks:

• Neighborhoods Foodies Should Try: The Food Truck Pod Downtown
• Favorite Food Trucks: Nong’s Khao Man Gai and Whiffies Fried Pies
• Favorite Farmer’s Market: Portland’s Farmers Market
• Restaurants with the Best View: The Portland City Grill, the Avalon Bar & Grill, Timberline Lodge
• Latest Trend: Vegetarian and Vegan Cuisine
• Favorite Place to Get Coffee: Water Avenue, Portland Roasting Coffee,  Stumptown Coffee Roasters

Transcript:

Seth:  This is Episode Number 68 of Taste Trekkers Find Dining Podcast.  Welcome to the Foodworx Conference in Portland, Oregon.

 

Hello and welcome to the Find Dining Podcast.  This is the podcast for foodies who love travel and travelers who love food.  I’m your host.  My name is Seth Resler.  And a couple of notes before we start the show, first of all, please, please, please subscribe to this podcast in iTunes.  It helps other people discover the show and while you’re there, you can leave a review.  Also, we are now getting all of these episodes up on YouTube, so you can subscribe to our YouTube channel and you can find the podcasts there as well and share them over social media and things like that.

 

Today, we’re very excited.  We are joined by Erik Wolf.  He is the founder of the World Food Travel Association and he also producing the Foodworx Conference which is happening for the second year now.  It’s happening Tuesday, February 4th in Portland Oregon.  Erik, thank you so much for joining us.

 

Erik:  Hey, Seth.  My pleasure.

 

Seth:  This is really exciting.  It’s great to have somebody who knows as much about food tourism as you do on the show and I’m really excited to hear about everything you’re doing and including this fantastic conference.  But before we get to that, we always start, always, for the trivia question and I know you’ve got one for me, so let’s go.

 

Erik:  I do.  Okay.  So today’s trivia question is what percent of foodies have labeled themselves as being gourmet or liking gourmet only stuff?

 

Seth:  What percentage of foodies have labeled themselves as liking gourmet?

 

Erik:  Yeah, as opposed to just regular good food or authentic good food or something like that.  You know, what percent of foodies self identify as having a gourmet profile?

 

Seth:  So what we’re really asking is how many of foodies are actually snobs, right?  Is that what we’re asking?

 

Erik:  Well, no.  No, no.  Not necessarily snobs because that implies certain kind of behavior, but people who really prefer the more premium experiences, so that could be a premium winery or a really exclusive restaurants or, you know, meeting with the chef kind of thing or that, you know, exclusive food tour in like one-on-one VIP style.  That’s what we’re talking about.

 

Seth:  I will say this, yeah, you know, I do know there are several different types of foodies and, for example, I know that a lot of the foodies that have come to our Mystery Meet events tend to be the people who like more upscale restaurants like trying new things like that and, you know, save up their money to go to a Michelin Star restaurant.  And then you got somebody like my brother-in-law who’s a total foodie but he loves the hole in the wall ethnic places.  You know what I mean?  He loves looking for that perfect, you know, Vietnamese Banh mi that’s like $2.  And so he wouldn’t, I don’t think, identify himself as gourmet even though he’s a total foodie.

 

So the question is how many are like my brother-in-law and how many are not?

 

Erik:  Indeed.

 

Seth:  All right.  I’m going to think about that for a little bit.

 

Erik:  All right.

 

Seth:  I’m going to come back to that question.  While I’m thinking about that, let’s talk a little bit about food tourism.  So with this, what is food tourism exactly?

 

Erik:  Well, food tourism is the pursuit in enjoyment of unique and memorable food and drink experiences both near and far.  So what that means is that you can still be a foodie in your own – sorry, a food traveler in your own town if you go into a neighborhood that you haven’t been to before.

 

Seth:  So this sounds to me like something that a lot of people do even if they don’t know that they do it.  Is that a fair statement?  I mean, you know, I sort of found that people go, “Oh, I didn’t know there was a word for that but I totally do that.”

 

Erik:  Yeah.  I think that that’s very true.  We discovered when we were using the word foodie a few years ago that a lot of people who really were foodies didn’t identify themselves as such.  They didn’t like using that word because they thought that meant that they were more pretentious or, you know, exclusive or elitist and that’s not how we use the term.  I mean, foodie is just anyone who loves food, so, you know, you’re talking about your relative who just likes that great $2 banh mi.  I mean, that’s – we would label them as being authentic.  There’s actually 13 different what we call psycho-culinary profiles.

 

Seth:  Whoa.  So you’re really making a science out of this?

 

Erik:  Well, there is a science behind it, yeah.  We did some research back in 2009 and ‘10 and we surveyed 11,000 consumers around the world and devised 13 different profiles and that’s where I was going back with that gourmet question.  Gourmet is one of them.  Authentic is another.  Novice is another.  Ambiance is another.  Vegetarian is another.  So you’ve got all these different ways that people make food purchase decisions.

 

And so you can have up to three major and three minor ones, so you know, you might be more authentic, localist and organic and someone else might be gourmet, ambiance, and something else.  And that’s why when your friends recommend a restaurant and you go and you don’t like it, that’s the reason for the disconnect, it’s because they had a different psycho-culinary profile from you.

 

Seth:  Walk me through some of the psycho-culinary profiles.  I mean, let’s start with novice.  What is that exactly?

 

Erik:  Novice is for someone who’s really brand new to the whole notion of food or food tourism or anything like that.  They don’t know the terms.  They might be a little put off by the idea of going to a fancy restaurant or trying, you know, some food that they might call strange.  It’s all really new to them and they just don’t – you know, they don’t really know where to go with this.

 

Seth:  Okay.  So what is authentic then?

 

Erik:  Authentic is just what it sounds like, people who like a truly authentic experience.  So, you know, if you’re going to Mexico, you want to have truly Mexican cuisine, an Americanized version of Mexican cuisine.

 

Seth:  Got you.  So this is somebody who, you know, might want really street that’s very authentic, that’s really from the region.

 

Erik:  Exactly.

 

Seth:  And then you said ambiance.  What is that?

 

Erik:  Ambiance is someone who, for them, it’s perhaps more about the setting of the restaurant, you know, the décor, the view, that kind – you know, how the service is, the setting, that’s really more what’s important to them.

 

Seth:  Now, is there a way that I can figure out what my psychographic is?  Can I take like a, you know, Cosmo quiz that will tell me?

 

Erik:  Well, we actually did have this online a couple of years ago, but then the research project closed, so it’s not online right now unfortunately.

 

Seth:  So what does this mean, my psychographic, in terms of shaping my food travels?  If I know that I’ve got a certain psychographic, how would I then use that information to plan my trips?

 

Erik:  Well, it’s not something that we really market to consumers.  We do have plans in the future to do so.  But I think at this point, for your listeners, what, the important thing is that it’s just helps them to understand that there’s different kinds of food experiences.  So you can be a foodie and not be gourmet oriented.  You’d be aware and open to the idea that when you travel that, you know, you might want to go for an authentic experience or, you know, here’s a queue to check up the local offers, you know.

 

It kills me when a lot of people travel and they’ll stop in at a big chain coffee or burger place and I just say, “You know, you get those at home.”  I mean, I was working on a project in Singapore and across the street from the hotel was a shopping mall and I was so excited to go over there and go into the grocery store there and I came out and I saw a Starbucks there and I thought, “Wow, here I am in Singapore.  I flew all the way to have Starbucks.”

 

Seth:  Right, right.  I’ve done that.

 

Erik:  And I actually did have to have one because, you know, for me, it’s research to see how it compares to the coffee back home and it was identical.  I mean, you know, you could talk about the water being different, the air and pollen in the air being different and, you know, maybe different batch of coffee beans.  It doesn’t matter, it tastes exactly the same.

 

Seth:  So, I know you use a lot of your research for sort of B2B consulting, consulting businesses that are in the food and travel industry.  How could a business use this information, this psychographic information?

 

Erik:  Well, we actually are in the process of introducing this to tourism offices around the world.  We call it The Food Personality and it’s on our website, explains a little bit about how businesses are using that.  But what we found in that research we did back in 2010 is that cities have certain profiles.  So, for example, I’m just looking right now at our website, New York City was gourmet, trendy, and social but San Francisco was localist, organic and innovative.

 

So what that means is the majority of the respondents from those cities were of those profiles.  So to give you an example of something different, Shanghai was authentic, eclectic, and trendy.  Sydney was eclectic, authentic, and trendy.

 

Seth:  Huh, that’s really interesting.  So talk to me about the World Food Travel Association.  I mean, what is the history of the organization?  What is your mission?  What do you do?

 

Erik:  We’ve been around for about 10 years.  We rebranded a couple of years ago.  We used to be the International Culinary Tourism Association and the reason for the rebranding was that when you hear the word culinary in English, it sounds a bit high-end and we’re really not about that.  We’re just about authentic, you know, preserving culinary cultures around the world.  That’s kind of what we do.  Our tagline is, “Eat Well and, Travel Better” and everything that we do or produce supports that tagline.

 

But we found that people were misunderstanding what we were all about, so we rebranded and have had nothing but great success with the new name, The World Food Travel Association.

 

Seth:  So you have actual clients that you do consulting work with?  Is that what happens?  Or I know you’re doing research projects, what’s going on?

 

Erik:  Yeah.  We do different things.  We work with tourism offices, so it might be the food personality that we talked about or food tourism destination strategy.  We also do experience assessments which are like mystery shopping or secret shopping sometimes it’s called where we’ll go to a destination and do an assessment either of the destination or hotels or restaurants or wineries or breweries in the destination.

 

Seth:  So let’s say I work in a tourism office for a particular city and I assume we’re mostly talking about on the city level or is it sometimes on the state or even federal level?

 

Erik:  Yeah, it’s at national, regional and city levels.  We do work with foreign governments around the world.  We’re doing some work with Ecuador right now.  We work with the province of Alberta in the past.  Visit Sweden.  So it depends.

 

Seth:  Okay.  So let’s say I work in a tourism office for a city.  I want to attract people to my city and I want to use food to do it.  I’ve decided that, you know, “Hey, we’ve got some great food stuff,” and I come to you and where do we start?

 

Erik:  I think the question would be to ask, you know, have you done an asset inventory, do you know what your food and drink resources are and also, is your destination the primary, secondary or tertiary destination for food.  And the primary destination would be like in San Francisco or New York, you know.  It’s a city that’s already known for food.  People will travel there for the restaurants or, you know, cooking classes or whatever.  It’s, you know, like Napa people, it’s known as a food destination.

 

Secondary culinary destination is the kind of place where people – it’s still a great food destination but people may not expect that in advance, so places like Bologna, Italy or Portland, Oregon or Singapore.  You know, you’ll have a great food experience there but you were probably going to that destination for some other reason first.

 

Seth:  Right.

 

Erik:  And you happen to discover the great food while you were there.  And then a tertiary foodie destination might be a more rural place like Durango, Colorado that still has a great food scene but is, you know, more remote, might be on the countryside or the mountains, not near any major population centers or airports and you really would need to be looking for it to find it.

 

Seth:  Now, how big is food tourism exactly?  I mean, how many people are doing this and how much business are we talking about for destinations?

 

Erik:  Well, research that we’ve done in the past has shown us to be about $150 billion a year industry in our country alone.

 

Seth:  That’s a lot.

 

Erik:  Yeah, it’s a pretty huge industry.  And if you think about the fact that about one-quarter of what people spend on their travel budgets is on food and drink.  So, you know, just is a really easy rule of thumb, you just take the visitor’s spending in an area or visitor’s spending on travel for a country or whatever it is, you know, multiply it by one-quarter and that’s what people are spending on food and drink while traveling in that area.

 

Seth:  Wow.  That’s amazing.  Now, in all the research you’ve done, what’s sort of the most surprising thing that you’ve learned or are there any big misconceptions about food tourism?

 

Erik:  Well, there are a lot misconceptions.  I think the biggest one is that it’s all about the high-end experiences.  People I think overlook the authentic or the local a lot and they misunderstand, so we’re always educating people about what it really means to be involved in food tourism.  Some surprises I think that we found are that the market is very different in North America and even Latin America than it is elsewhere.  It’s kind of divided into old world and new world where you’ve got, you know, like even Australian, New Zealand, they’re new world, you know.  United States is new world.  Canada is new world.

 

So you have things like large immigrant influence, no real traditional cuisine although I think we do have several traditional cuisines in the U.S.  But, you know, Australia, for example, or Canada are really having a hard time identifying what their cuisines are.

 

Seth:  It’s Vegemite, isn’t it?

 

Erik:  Well, that’s one of the products from down there but – so, and then there – and the chefs from those countries are trying to make a stand and say, well, what does it mean to have Canadian cuisine, for example.  And part of it is using the ingredients, but also they’re going back to the roots and finding a lot of their ethnic immigrant influences whereas, you know, if you turned to a place like Sweden or Italy or Spain where, you know, those cultures have been around for hundreds or thousands of years.  You know, that cuisine has evolved over time and it’s pretty much what it is.

 

Seth:  All right.  Fantastic.  All right.  So we’re going to come back in a minute and we’re going to talk about the Foodworx Conference that you’ve got coming up on February 4th in Portland because I know that you’re going to delve into a lot of these topics a lot more deeply there.  So we’re going to find out everything that’s going to happen.  We’re also going to play a game called Out of the Frying Pan and we’ll going to get the answer to your trivia question.  We’re going to find out how many foodies self-identified as gourmet.  That’s coming up in just a second.

 

Before we get back to Erik to talk about the Foodworx Conference that he’s got coming up in Portland, Oregon, a couple of notes.  First of all, we are working on a number of things here over at Taste Trekkers that we can’t wait to unveil, the first of them is going to be the Taste Trekkers Food and Travel Blog.  It’s going to be very exciting.  I will have details for you shortly.

 

Also, you of course, can continue to support this podcast.  One of the best ways you can do that is to head over to iTunes and subscribe the podcasts in iTunes.  Leave a review while you’re there, that helps other people discover the show.  And you can also follow us on social media.  We are on Facebook.  We are on Twitter.  We are on Pinterest.  We are on Instagram.  We are everywhere.  We’ve got our own YouTube channel.  You can find all of these podcast interviews up on our YouTube channel as well.  So just follow us and do us a favor, tell other people about this podcast.  If you enjoy it, shoot an email over to somebody you know who is a foodie, somebody who plans their vacations around food and say, “Hey, I think you’d really dig this podcast.  Check it out.”

 

We are talking to Erik Wolf.  He is the founder of the World Food Travel Association and he is also producing the Foodworx Conference which is happening on Tuesday, February 4th in Portland, Oregon.  Erik, before we talk about that Foodworx Conference, you had a trivia question for me, what is it one more time?

 

Erik:  What percent of foodies self identify as being gourmet?

 

Seth:  What percentage of foodies self identify as being gourmet?  I suspect that in your research, you found out that it is actually less than people would think.  There’s an assumption that you have to be gourmet to be a foodie that you have to go to Michelin Star restaurants and that, in fact, you know, like we were talking about, there’s actually a lot of other psychographic profiles.

 

Erik:  That’s right.

 

Seth:  So I’m going to guess that it’s smaller than you would think but how small?

 

Erik:  Do you want to wager a guess there?

 

Seth:  I’ll say 20%.

 

Erik:  Well, it’s actually 8.1%.

 

Seth:  It’s even less than I thought.

 

Erik:  It is and this is something that I think blows everyone away when they hear this because we have a certification program and a lot of the students will do business plans for a food tour company, for example.  And everyone, 100% of the time they started off saying, “Well, our target market is the affluent traveler, household income of $100,000 plus per year and, you know, all that stuff.”  And they’re missing the boat.  I mean, we have to help them to understand that everyone likes good food and you don’t have to be rich.  I mean, our research that we’ve done in the past has shown that the average income of food travelers is about $55,000 a year.  That’s pretty average.

 

Obviously, if you have more discretionary income, you can do more, but you can still be a foodie and go to the food carts here in Portland or, you know, the street food in Hawker Stand in Singapore and other different places.  You don’t need to be rich to be a foodie.

 

Seth:  Can I ask, something that I have found just in the course of doing this podcast and a lot of things that we’ve done is that there are foodies who are diners and there are foodies who are cookers.  And there’s obviously some overlap between the two but not – for example, I’m a diner, I like to go out, I will try new restaurants, I will try new everything but I don’t, you know, I don’t get fancy in the kitchen when I cook at home.

 

And then I know, you know, some people like my brother-in-law who I mentioned, he’s a cooker, you know.  And he’s got two kids so he doesn’t, you know, get a lot of opportunities to eat out at restaurants, but he loves experimenting with cooking.  Do you find that in what you do and what does that mean?

 

Erik:  You know, that’s a really interesting observation.  I had never really noticed that before but I think you’re probably right.  And I think that a city like Portland, for example, is probably a combination of both and I know I talked to chefs in the city here and they’ll complain that locals don’t eat out as much as they think they should.  And I think it’s true, here in Portland, we’re great cooks at home, we’ve got great ingredients even at the regular grocery store, you get great produce and stuff and there’s a lot of artisanal stores around, so you’ve got a butcher shop and a cheese shop and so on.  And we’re a city of cooks that, you know, sometimes we eat out as well and…

 

Seth:  See, I’m a chef’s dream because I’m a crappy cook but I’m a great – I love to eat.

 

Erik:  There you go.  There you go.  Okay.  You know, it’s got to have both, right?

 

Seth:  Right.  Definitely.  All right.  So let’s talk about this conference that you’ve got coming out.  This is the second year that you’ve done this and actually, you’ve also done another conference – you did it in Sweden late last year, right?

 

Erik:  Yeah, that was the World Food Travel Summit.

 

Seth:  Okay.  So let’s talk about that first, what happened there?

 

Erik:  The World Food Travel Summit is a – it’s the world’s largest gathering for food tourism professionals, so it’s all – it’s entirely B2B.  It’s education.  It’s networking.  It’s business to business appointments.  It’s a little bit of tradeshow stuff going on as well.

 

Seth:  Okay.  When we say food tourism professionals, we’re talking those people in tourism offices like you mentioned before.  Are we also talking chefs?  Are we talking people who offer food tours?  Who are we talking about?

 

Erik:  Anyone in the food, drink, travel or hospitality industry which can include, you know, small producers, restaurants, wineries, tourism offices, national tourist boards, trade associations, food events, you name it.

 

Seth:  Now, who are the big players in this field because it doesn’t seem like an Olive Garden or a Coca Cola or a Budweiser would fit into this?

 

Erik:  No, I think the big players tend to be first and foremost the tourism offices are kind of the tip of the iceberg when it comes to food tourism, so they got members or constituents if they don’t have membership dues.  And they’re the ones that are in a position to be able to drive this.  And if it’s not them, then it might a trade association like the Province of Nova Scotia.  In Canada, they have the taste of Nova Scotia and that’s kind of a trade association for the 300 or so producers across the province and they’re the ones who are really driving the tourism, in cooperation also with the tourism office, but they’ve really taken the lead to direct that in that province.

 

Seth:  Does the fact that food tourism tends to emphasize the local, it tends of emphasize the authentic, it tends to emphasize sort of the mom and pop, you know, whether it’s a restaurant or food producer or cheese producer or wine maker, does that preclude big players from being in the industry?  Does that mean that, you know, you aren’t going to see Kraft Foods in food tourism?  Does that mean that you aren’t going to see, you know, Coca Cola in food tourism.

 

Erik:  I think what we’re saying is that – some of the bigger companies are starting to get into more of these things.  Restaurants like Chipotle, they are now starting to focus on locally sourced and environmentally responsible packaging and so on and that vein of behavior is now starting to show itself.  So – and this is something that is going to give the smaller independent businesses run for their money.  I mean, it’s no longer the locals who are just doing this and caring about sourcing locally, high quality ingredients, eco-friendly packaging.

 

You know, the big companies are and in many cases, some of the big companies are the ones even driving some of these choices.

 

Seth:  So tell me about Foodworx, tell me about this conference.  What’s going to happen there?

 

Erik:  Well, Foodworx is the future of food and what we try to do at Foodworx is look at issues in and around the food and drink industry from angles that have not been looked at before.  So, we do have four pillars of subjects around food, so you’ve got food and economy; food and environment; food and health; and food and society.  So we try to put all of those different talks at Foodworx into one of those buckets if you will and look at some of those issues from never before looked at angles.

 

Seth:  And who is showing up at this event?  Is this again the same B2B players that were at the event in Sweden?

 

Erik:  No, it’s completely open to anyone who loves great food and cares about what they put in their body and where the food comes from.  So it’s consumers, it’s trade, it’s media, it’s academics, it’s anyone.

 

Seth:  Okay.  And where is this being held in Portland?

 

Erik:  It’s being held at the Armory, the Historic Gerding Theater at the Armory which is downtown in the Pearl District.

 

Seth:  So walk me through the schedule.  What happens when I show up and what does the day look like?

 

Erik:  Doors open at 7:30 and the first 250 people will be greeted by a hot cup of Water Avenue Coffee and a little breakfast treat from one of our local bakeries.  And then the talks start at 8:30 and we have a lovely emcee, her name is Deirdre Campbell and she’s from the Tartan Group PR Firm in Victoria, BC.  She is a very respected PR professional in Canada, in the tourism industry and knows everybody.  She’s a lovely person to work with and she’ll kick off the day and she’ll introduce our speakers who really range huge gamut.

 

We’ve got someone like Dana Gunders from the Natural Resources Defense Council in San Francisco talking about why she is a food warrior or worrier.  You’ve got someone like Tommy Habetz who is the owner of Bunk’s Sandwiches in Portland and he’ll be talking on the foodie entrepreneur panel.  So the day is peppered with short 20-minute talks, kind of in the TED style.  We even have one of the local high schools who’s going to be singing songs about food and drink for one of the sessions.  So it’s kind of a different spin on things.

 

And then in terms of food and drink because everybody got to have good food and drink, everybody wants to know what we’re serving, I told you how we’re going to start the day.  The middle of the day is cascading cuisine lunch featuring local ingredients produced by a local caterer.  And then at 3:30, there’s the cascading cuisine reception which is featuring food and drink products from around the region.

 

Seth:  And if people want to see some of the talks from last year, can they go online and sort of get feel for what happened?

 

Erik:  Yeah, easily.  If they just go to the FoodworxConference.com website which is F-O-O-D-W-O-R-X, so Foodworx with an X conference.com and they just go to Foodworx story and then there’s a tab that says 2013 Foodworx videos and they can have a look.

 

Seth:  Now, which talks are you most excited about?  I mean, I know you’re excited about all of them, but highlight a couple of them for me.

 

Erik:  Well, I think the entrepreneur panel is going to be exciting.  There’s a lot of people who are interested in getting into the food business.  They want to make something or produce something like a nut butter or, you know, there’s someone who does a healthy kind of alternative energy bar here in town.  I think that’s going to be fascinating.  I am really looking forward to the kids singing.  I think that will be different and, you know, fun.

 

And then last year, we had this guy David Howitt talked and he work for a VC company here in Portland and this company, the Meriweather Group, has really started to get more into the food and drink business and really paying attention to what Portland is doing in that arena and he was such a great speaker.  He talked last year and he kind of brings an attitude of Zen towards business and, you know, kind of this whole karma thing and being content with what you’re doing and do unto others and he’s just a great speaker.

 

But, gosh, I mean, we’re so blessed to have so many wonderful speakers and gosh, Lisa Schroeder, she is such a small business hotshot here in town.  She is a restaurant owner.  She’s known and loved by everyone in town.  Everybody knows Lisa.  You don’t even need to use her last name.  We’re just going to have so many great speakers.  It’s going to be an awesome day.

 

Seth:  Oh, that sounds fantastic.  Now, people want to get tickets, where can they go for that?

 

Erik:  Same thing, the FoodworxConference.com website, up in the upper right corner it says, buy tickets and that’s where they can do it.  They’re only $99 until January 24.

 

Seth:  And it’s Foodworx Conference, worx is with an X.

 

Erik:  That’s correct.

 

Seth:  All right.  Are you ready to play a little game?

 

Erik:  Indeed.

 

Seth:  Okay.  This game is called Out of the Frying Pan.  Here’s how it works, I’m going to ask you for a series of rapid fire questions.  Of course, we’re going to be talking about Portland, Oregon because that’s where you are and where the Foodworx Conference is.  So just tell me the first thing that pops into your mind.  Are you ready?

 

Erik:  I’ll try.

 

Seth:  All right.  So if I’m coming up for the Foodworx Conference in February and I really – there’s one neighborhood that I’ve got to explore for the cuisine in Portland, what is it?

 

Erik:  Well, I would have to start you off squarely downtown and kind of the epicenter of food central in Portland is the Food Carts at 10th and Alder.  We call it a pod and it’s just basically a square city block in a chockfull of food carts and I think that’s where your food journey in Portland should start.

 

Seth:  Now, the food truck scene is amazing, like, it’s got something like 900 food trucks up there, right?

 

Erik:  Yeah.  We’ve lost track.  I gave up at 700.  I mean, it’s just – it’s crazy.

 

Seth:  Do you have a particular favorite?

 

Erik:  Gosh, there’s a lot of good ones.  There’s Nong’s Khao Man Gai which is a Thai street food classic and then, of course, Whiffies Fried Pies, go for the peanut butter and chocolate one.  Very nice.

 

Seth:  That sounds good.  All right.  What about farmers markets?  I mean, I know you got a lot of farms up there in the Portland area.  Do you have a great farmers market that you like to go to?

 

Erik:  Well, the one downtown by PSU or Portland State University is kind of the classic.  That’s the one that everybody knows and talks about and it’s a great market.  But the city is chockfull of farmers markets, so the Hollywood District has one, Lake Oswego has one, Beaverton has one, all the suburbs, you know.

 

The nice thing about Portland is it’s not a huge city, so you can drive for 30 minutes and you’re out at a farm already and it’s easy for the farmers to get into town to sell their goods.  So we’ve got them throughout the city.

 

Seth:  Now, when I come to a city, I would like to go out to eat at a place that’s got a great view.  Is there a restaurant with a fantastic view that we should check out?

 

Erik:  You know, the one that probably most people recommend is the Portland City Grill which is on the top of the U.S. Bank building.  They’ve got a great popular happy hour.  But I might recommend the restaurant that’s overlooking the river, there’s the Avalon Grill which is, you know, kind of nice for that.  But it’s so hard.  There are so many great places around that.  Just picking one, you know – well, Timberline Lodge, hello, for the view up there, that would be number one.

 

Seth:  All right.  So we’ve got quite a few choices.

 

Erik:  Yeah.

 

Seth:  Are you seeing any trends there in Portland, anything that’s new that’s coming up to people are starting to do?

 

Erik:  Well, I do think that one of the things that Portland does do well is innovate and, you know, people are going to roll their eyes, but we do vegetarian and Vegan cuisine really well here.  And I think that as people are more and more conscious about what they’re eating and if they should eat less meat and, you know, about the ethics, abusing animals and so on.  I’m seeing vegetarian dishes pop-up on menus all around United States now and it’s okay to order a vegetarian meal now.  And I think that, you know, we’re really driving a lot of that choice here.  There happens to be a very strong vegetarian and vegan community.  And just because they’re here I think they’re helping to drive that change in the menus.

 

Seth:  All right.  I live in Seattle for a while and I know what the weather is like up there in the Pacific Northwest.  I didn’t drink coffee till I went to Seattle and then, you know, now I got about several times a day habit.  So where do we go for coffee when we’re in Portland?

 

Erik:  Well, I would have to say Water Avenue.  They also – full disclosure, they happen to be our official coffee sponsor for the event but it’s also one of my favorite coffees in Portland.  I also like Portland Roasting.  It’s kind of my second favorite coffee in the city.  A lot of people will talk about Stumptown.  That’s kind of like the old school classic one but there’s great coffee throughout the city.  You can hardly go wrong.

 

Seth:  All right.  Last question, since you’re the expert, make a prediction about food tourism.  Where do you see the industry in five years?

 

Erik:  Wow, that’s a big question.  I think that technology is probably going to have the most profound effect on our industry in 5 to 10 years.  I think that the – we’ve just started to see the smartphones.  The apps really start to help us with that.  But now there are devices that you can wave over food that will tell you about the chemical composition of your food, you know, the caloric content of what you’re eating, you know, stuff like that.  It’s crazy.  And so I think that technology, you know, whether it’s a smartphone app or some other kind of devices really going to affect and influence our experience with food radically in the next 5 to 10 years.

 

Seth:  I’m waiting for delivery by drone.  I can’t wait for that.

 

Erik:  Yeah, I heard about that.  That’s kind of – that’s pretty – what if something is really heavy like are they really going to take, you know, that end the console that weigh 70 and delivered by drone, probably not.

 

Seth:  I don’t know, but like a 50-foot sub sandwich, something like that, you know.  I want to see that come by drone.

 

Erik:  Yeah, with all the flies and bugs on it by the time it arrives, right?

 

Seth:  Yes, definitely.  All right, Erik.  Well, thank you so much for taking the time to join us.  Erik Wolf, the founder of the World Food Travel Association and producer of the Foodworx Conference.  If people want to find out more about Foodworx, they can go to Foodworx, that’s F-O-O-D-W-O-R-X, Conference.com.  World Food Travel Association is at WorldFoodTravel.org.  What about social media if people want to follow you, how can they do that?

 

Erik:  Easily, just to go WorldFoodTravel.org/social and all of our links and share buttons are right there.

 

Seth:  Well, thank you so much for joining us and best of luck with the conference.  Sounds like it’s going to be a great event.

 

Erik:  Thanks a lot, Seth.  It was a pleasure.  Thanks for having me.

 

Seth:  My name is Seth Resler.  A couple of show notes before we go, first of all like I said, please head over to iTunes and subscribe to the podcast, leave a review while you’re there.  Also, you can find these episodes up on YouTube.  You can follow us on Facebook and on Twitter and on Instagram and on Pinterest.  We’re all over social media.  Or you can just head over to our website, TasteTrekkers.com.  Plus you can find links to many of the things that we talk about in this episode over at TasteTrekkers.com/podcast.

 

Thank you so much for joining us.  We love having you listen and we’ll talk to you next time.

 

 

New York City is an eating town. Everywhere you turn there is an abundance of food to purchase. Actually, even if you don’t leave home, deciding where to order in from can be an hour long process. I was born and raised in the boroughs of New York and am definitely not complaining because I love having not only choices when I eat, but that I have delicious choices when I eat. However, if you have limited time in New York, I’ve narrowed my long list of must eats to just five dishes you have to try when you are here. In my head I keep going back and forth wondering if I should have swapped out one dish for another because there is so much good food here, but I have a feeling that you won’t be disappointed with any of these five items.
 
 

1. Ike’s Vietnamese Fish Sauce Wings at Pok Pok

Amazing. It just kind of sneaks up on you how wonderful these Asian style chicken wings are and you don’t realize how addicting they are until you have eaten the entire plate. Pok Pok uses Amish chicken wings that have been marinated in sugar and fish sauce, then fried and then tossed in a beautiful, caramelized sauce. They are a tiny bit on the salty side, but in a good way because it makes your beer that much more satisfying.
 

117 Columbia St., Brooklyn, New York
(718) 923-9322
http://pokpokny.com/

 

 

 RELATED: Top Five Downtown New York City Restaurants

 
 

2. Spaghetti at Scarpetta

The ‘holy crap’ reaction to this dish is that you are being charged $24 for spaghetti. But I guarantee you that it is worth every single penny. I have gone back on multiple occasions to just sit at the bar of this meatpacking neighborhood restaurant to eat a bowl of this fresh, simple and intensely comforting bowl of pasta. What’s amazing is that the sauce is simply tomatoes, some seasoning, butter and cheese. But because great ingredients are used and the pasta is very well made, it really elevates the dish and turns it into spaghetti that you have never had at home, unless your grew up in Scott Conant’s household.
 

355 W 14th St., New York, New York
(212) 691-0555
http://www.scottconant.com/restaurants/scarpetta/new-york/menu

 

 
 

3. Doughnuts at Doughnut Plant

My mouth waters at the thought of a doughnut from doughnut plant. And to show you how gluttonous this shop makes me, let’s just say that I have never left with just one doughnut. I have also never left with less than four doughnuts. Not only do they have a variety of seasonal doughnuts depending on what produce is at its peak, but they have different styles for you to choose from such as yeast, cake and filled depending on your own personal preference. Whenever I go I purchase one of the seasonal doughnuts, a doughnut of the day, a Crème Brulee and a yeast Vanilla Bean. Some of my other favorites also include the Tres Leches, Peanut Butter & Jam and Blackout Cake.
 

379 Grand St., New York, New York

http://doughnutplant.com/

 

 

RELATED: Interview with author of Noshwalks New York

 
 

4. ‘21’ Burger at the Bar Room at the 21 Club

You can also order this delectable burger at the 21 Club restaurant, but I just love the décor of the Bar Room. It was love at first bite with this burger, but I must tell you that it has more of a meatloaf flavor profile than it does your typical, salt and pepper, grilled burger. I eat it with my hands, like a big burger should be eaten, and don’t care how I look to the fancy neighboring tables. Though, I must say that I must look like I am sincerely enjoying it every time because usually someone leans in to ask me what I ordered.
 

21 W 52nd St., New York, New York
(212) 582-7200
http://www.21club.com/

 

 
 

5. Pizza

Growing up in New York, pizza is near and dear to me. And because of this, I must separate the types of pizza offerings into three categories and then offer up my top pick for each category.
 
New York Style Pizza at New Park New York style pizza are big triangle slices of pizza that you usually see in movies, being served on paper plates, folded in half and that leaves patrons pulling on strings of cheese with each bite. New Park’s sauce, mozzarella and slightly charred bottoms make for a perfect New York slice.
 

New Park Pizza
15671 Cross Bay Blvd., Jamaica, NY 11414

http://newparkpizza.com/

 

 
 
Neapolitan Pizza at Don Antonio. The men behind Don Antonio have so much experience in the pizza world, it’s no wonder that they have become one of the hottest Neapolitan pizza places in the city. Neapolitan pizzas are sold as small pies, cooked at very high temperatures in a wood brick oven, have a chewy crust and have to meet certain standards set by the Associazione Vera Pizza Napoletana in order to be called Neapolitan pizza. Be sure to try more than one pie at Don Antonio because they are just that good.
 

309 W 50th St., New York, New York
(646) 719-1043
http://www.donantoniopizza.com/

 

 
 
Brick Oven Style Pizza at Grimaldi’s think of what is called a brick-oven pizza in New York as an Americanized version of a Neapolitan. It’s normally sold as a pie (though much bigger in size than a Neapolitan), very thin, cooked in a coal brick oven and has a crust that is crispy on the outside with a slight chew on the inside. Because they are so thin, you can easily go through half a pie before you start to get full and want to stop eating. Grimaldi’s just knows how to cook their pies beautifully, so much that you will want to get one to go with you.
 

Grimaldi’s
1 Front St. New York, NY 11201
(718) 858-4300

http://www.grimaldis.com/

 

 
 

 

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About Joyce Huang

Joyce Huang is a New York native, owns TheAlchemyShop.com, is the CCO at LustreLife.com and runs the food blog, Chasing James Beard. Find her on Instagram, Twitter or Facebook @JoyceHuang1126.

 

Michele Topor designed the North End Market Tour in 1994 as an adjunct to her Italian cooking classes, in an effort to introduce her students to her neighborhood and her favorite sources for the best quality Italian ingredients.
 
As Boston Food Tours celebrates its 20th anniversary, Michele and her personally trained guides continue to share their passion for the traditional foods of Italy, and now, China, on fun and informative tours through two of Boston’s oldest ethnic neighborhoods. We asked her a few questions…
 
 

1. What foods is Boston known for?

 

What Boston is known for does not necessarily showcase what Boston does best.
 
With tourists coming into the city, there is still the perception that Boston food is basically baked beans and fried fish with tartar sauce.Here in the North End, every other restaurant is serving a lobster roll, because that is what people from other parts of the country expect.
 
On our tours, we often are asked where to get the best clam chowder. But Boston has become so much more than that over the last 20 years. For a long time, Boston, although a coastal city, had very little to offer in the way of fresh, delicious local seafood and fish. Strange as it may seem Legal Seafood was, for a long time, the only game in town.
 
All that has changed with the opening of high quality raw bar places such as Neptune Oysters, and great seafood restaurants such as Island Creek, Ostra and Mare.
 
And of course, Boston has caught up with other major cities with the whole Farm to Table, gastropub culture.
 
 

2. What neighborhoods should foodies check out when they come to Boston?

 

The great thing about Boston, what makes it unique I think are the wonderful ethnic neighborhoods scattered throughout the city.
 
We have, perhaps the best preserved Italian-American neighborhood in the country, the third largest Chinatown, great Indian markets in Central Square in Cambridge, and, if people are willing and able to venture just a bit further outside the city proper, they can find a plethora of Syrian, Lebanese and Armenian stores and restaurants in Watertown, and fantastic Portuguese and Brazilian shops and restaurants in Somerville and Cambridge.
 
The South End has become a “restaurant row” and includes great food shops like Formaggio’s as well, so that is a neighborhood not to be missed.
 

RELATED: How well do you know the Boston food scene? Take our quiz and find out!

 
 

3. What can people expect on your tours?

 

People can expect to learn a bit of immigrant history on both our North End and Chinatown Tours, as we’ll as information on the regional cuisines of Italy and China. They can also expect to learn the differences between what is really Italian and Chinese, and what they have grown up believing were authentic foods and dishes.
 
They can expect to learn how to shop for the best quality, authentic ingredients, and how to differentiate them from all of the fraudulent foods that line our supermarket shelves. They can expect to glean cooking tips from our guides, most of whom have a sold background in the food industry, and to be educated on why the Mediterranean and traditional Asian diets are two of the world’s healthiest.
 
They can expect to learn how the big food companies in this country have hijacked our taste buds. Lastly, they can expect to have a fun and informative experience; one that involves all five senses!
 
 

4. Are there any food events we should plan our trips around?

 

Can’t miss the Boston Wine Expo, one of the country’s first and most respected food and wine events. The expo includes tastes from local vineyards, interactive seminars and winemaker dinners involving local chefs.
 

RELATED: Top 5 places to go for sushi in Boston

 
 

5. What Boston chefs should we be keeping our eyes on?

 

• Tim Maslow (Ribelle)
• Cassie Piuma (Sarma)
• Matthew Gaudet (Westbridge)
• William Kovel (Catalyst)
• Will Gilson (Puritan and Co.)